The story of sailing overseas is written in power posture underwear.
In May 2018, Ginch, founder of power underwear, sat in a spacious office waiting for a visit from an Italian friend. She created the power posture brand is booming, sales more than 100 million, and now with foreign customers to cooperate with a large number of overseas markets, and this all happened in just four years.
Origin: the past and present with foreign customers
On a normal working day, there was a little uproar at Power's underwear headquarters due to the visit of Italian guest GINO。 As a good friend of Jin Qi, founder of power posture underwear, the visit to GINO is quite meaningful。
Italy guest GINO and powerhouse colleagues
Unlike previous meetings, this time GINO has a thorough understanding of PowerPoint's business model and is deeply committed to the social media-fueled business model, hoping to establish a formal partnership with PowerPoint。 To tell the story between GINO and Jin Qi and power posture, it should be mentioned in 2012。
That year, Jin Qi, the founder of power posture, was still a newcomer in the LED screen foreign trade circle。 At an exhibition, her proactive, professional and patient attitude attracted Italian customer GINO, GINO gave her a single, 430 boxes, more than 2 million yuan。 However, after shipment, this batch of products had a quality problem in Italy。 Kinch volunteered to ask her client to solve the problem。 She took the engineer with her and went to Italy to solve the customer's problems。 They took half a month to remove all the LED screens, change the resistors, and then reinstall them to make everything work perfectly。
In Italy, they started the crazy mode of working all night。 From 9 in the morning to 10 in the evening, they fought side by side and fought in the front line。 Kinch completely forgot his identity as a woman, and together with the engineer, he dismantled and assembled eight kilograms of boxes every day。 On the last day, they worked for 24 hours because of time constraints。 In the middle of the night, they are still working。 Suddenly, the lid of an airbox collapsed due to loosening of the line during the demolition。 Kinch had no time to evade。 As a result, the box hit his hand directly and bled immediately。
Jin Qi and foreign customers at the exhibition
In this case, the choice of strike to rest is also understandable, after all, really hurt。 However, Jin Qi did not。 She cleaned the wound in the bathroom, wiped the tears off her face, and went out laughing, and immediately plunged herself into a stressful job。 She thought to herself, "I'm going to help clients solve this problem, and I can't live up to the customer's trust in me; if I leave it behind now, my colleagues won't be able to accomplish this arduous task at all。" With such an idea, she successfully completed the 430 containers' re loading and unloading task。
Jin Qi and Italy client GINO
When the task was finally completed and all the LED screens lit up, Kinch smiled with relief, knowing that she had successfully solved the crisis. Through this incident, she not only succeeded in turning "danger" into "peace", but also won the trust and respect of GINO, an Italian customer, and established a profound relationship with GINO. It was the half-month process of loading and unloading that made Kinch more familiar with this product than many people, and it brought Kinch the most orders, making her a Million-Dollar-a-Year gold collar.
Future: the journey of power posture is the sea of stars.
The success of the LED screen foreign trade circle failed to stop Jin Qi from moving forward. In 2014, Jin Qi created power bearing underwear. Unlike other companies seeking overseas development after gaining a firm foothold at home, PowerPoint's layout was clearly laid out overseas from the very beginning.
Jin Qi's photo with Holland client Purk
As early as 2014, Purk, a customer far away in Holland, knew the power posture product and ordered it immediately. Women in Italy are also very fond of power posture. In December 2014, Fabio, heir to the famous Italian lighting and audio-visual company, paid a special visit to China and ordered power underwear for the first time. In 2015, Kinch brought power underwear to Paris underwear exhibition, attracting the attention of international luxury brand TWIN-SET. In the same year, Kinch also issued an appeal under the Eiffel Tower to "liberate the breasts, starting with the removal of the steel ring," which attracted more overseas customers'attention.
Power posture participated in the French lingerie exhibition, get luxury brand TWIN
Jin Qi emancipated the breast in Paris, France, and removed it.
In 2016, the domestic development situation of power posture is very good, Kinch hopes to go all out to attack the domestic market, temporarily slowed down the pace of opening up the international market。 Now, after four years of development, PowerZi brand has matured in supply chain supporting, product type, marketing, customer service and other aspects of the module, can go all out to cultivate the international market。 GINO, an Italian guest, is visiting again in the hope of replicating the successful business model of Powerview in Italy and even in the global market。
"In the future, when people mention power posture, can think that this is a global enterprise, not just Chinese enterprises。" Jin Qi expressed this expectation in his meeting with GINO。 Nowadays, social networks are in the ascendant all over the world。 More and more people like to use social media to connect with their family and friends。 The power gestures based on social media have natural advantages in the operation of social media。 With the channels of overseas customers, the sea going of the power posture underwear will have more strength and support。
It is high time to set up a great career and set sail abroad。 2018, the power posture will set sail again, together with many foreign agents to enter the international market。 The new legends are still being written, and the future is more wonderful。